Does your on hold program highlight the great things happening at your credit union?

In business today, seven out of ten callers are put on hold. If they simply hear dead air, the chances are good that they’ll hang up, or call a competitor. And with research showing that the majority of callers hang up within one minute when faced with silence, every second counts when it comes to keeping your callers from disengaging. Effective on-hold messaging reduces hang-ups by nearly 80 percent. Talk the talk with fresh and productive on hold content that reinforces your brand and highlights the great things happening at your Credit Union.